Geographical Indications (GIs): A Gateway to African Heritage and Prosperity
In today’s global marketplace, people are more connected to the origins of the products they consume than ever before. The EUIPO, as a leading international organisation, is committed to supporting the use of Geographical Indications (GIs) to promote the unique characteristics and qualities of products from specific geographical origins. A GI is a sign used on products of a specific geographical origin whose qualities or reputation are directly linked to that location.